Another one bites the dust
It looks like Microsoft is finally giving up on its Live Expo classified ad service. They close the doors on July 31st of this year. I wrote about the launch back in March ‘06 and had this to say:
It’s a run of the mill classified site with a pinch of social networking thrown in for good measure - because you know...social apps are cool.
Microsoft has the same problem every other classified newcomer has ... gaining momentum. I just ran a search on “Events” within a 50 mile radius of Washington DC. Surely I’d expect to find something listed - but no. Nothing going on in the sleepy little area around the beltway.
This is where newspapers and companies like Oodle really leverage their strengths. They can launch a classified listing service right out of the gate complete with ads and therefore provide a good experience for the first time user of the service.
Companies like Craigslist, Oodle, Yahoo!, eBay continue to dominate the classifieds market. Microsoft (once again) came in too late with too little.
[linklove for videoisnow.com. Thanks for pointing me to that site Liz!]
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