Mobile news from the AP
Posted on April 19, 2008
Filed Under: Work
Tagged: ap, iphone, media, mobile, news
Am I missing something here? Does the newly announced Mobile News Network from the AP actually add any value to my mobile experience?
The AP is going mobile. The nonprofit news cooperative, which recently beefed up its entertainment news staff, announced the formation of the Mobile News Network, which will deliver news to smart phones including Apple’s iPhone.
The AP’s CEO, Tom Curley, went on to state in Monday’s announcement that “the Mobile News Network will provide a national platform for smart-phone users to access local content from brands they trust.”
Note to Tom and the rest of the AP staff: I already get international, national, and local news from you on my iPhone (http://news.google.com/m). What’s more, I’m able to customize the results, meaning I don’t have to read the trash churned out by your “recently beefed up its entertainment news staff”.
If companies are going to come out with new product announcements, they darned well ought to be able to explain what they’re doing, why they’re doing it, and what value it provides to the customer. Perhaps the AP needs to hire someone with some PR skills.
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