Google is slowly opening the door to their Analytics application.
When Google first launched their free Google Analytics service, they were quickly innundated with service requests and (unexpected?) traffic volumes which resulted in poor performance of the service. If you’ve ever watched someone compile WebTrends or any other traffic analysis reports, you can easily understand why. The processing time and server load for crunching raw log files is extremely high - especially for heavily visited sites. Google should have known better and their error caused them to suspend new account registrations 10 days after the service launched.
Google’s response was to close the door for six weeks to all new customers until they could tweak their system for higher volumes. With their work complete, on January 11, 2006 they started sending out invitations to people who had “expressed an interest” in the service.
I received my invite on January 20th and have been pleased with the setup process.
Hello,
We are ready for you to create your Google Analytics account! Thank you for your patience during this process.
To create your Google Analytics account, please follow the instructions below. If your site receives more than 1 million pageviews per day, please contact us by replying to this message before signing up so that we can ensure proper service.
As will all things Google, simplicity is their trademark - Search, Google Base, AdSense, etc. The setup is intuitive and doesn’t require a crash course in programming or analytics - although Google provides an excellent Help section for the service.
For those needing more information or assistance though, Google and Zaaz announced a consulting partnership on Tuesday that “ensures Google Analytics customers have access to the high-end data analysis and marketing optimization services”. According to the press release, “as part of the agreement, ZAAZ will maintain proficiency in using Google Analytics and will provide fee-based, value-added professional services to Google Analytics customers.” For more information, visit http://www.zaaz.com/googleanalytics

I’m also running an older version of Urchin (the application purchased by Google and used for the new service) so it will be interesting to compare the two services in the coming weeks. No data is available for my site yet. According to the application, I’m “Waiting for data. Analytics has been successfully installed and data is being gathered now.”
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