Banners: operation Battlefield
Posted on August 14, 2008
Filed Under: Work | 1 Comment
Tagged: advertising, banners, battlefield: bad company, creative
Great examples of creative banner advertising. The target market is well defined, the designer’s use of ad space is well crafted and executed, and most importantly, the visual elements of the ad (destroying a “wall” in the ad to get somewhere else on the page") perfectly aligns with one of the great features in EA’s Battlefield: Bad Company, destructible environments.
1. http://www.grupowprojects.com/ea/bfbc/triplebeachjacuzzi/triplebeachjacuzzi.html
2. http://www.grupowprojects.com/ea/bfbc/tandembeach/tandembeach.html
3. http://www.grupowprojects.com/ea/bfbc/tandemgoldflava/tandemgoldflava.html
Well done Grupo W!
I personally believe online media are still relevant in the online marketing mix, however I also think that if you decide to advertise online you have to do it in the right way… which means by using rich media and a serving technology such as Eyeblaster or Tangozebra that allows you to be really creative and interactive.
The whole point is quite straightforward: being creative and interactive is nothing special, it simply means to use and exploit the Web at full for its potentials. And the first campaign I’d like to present you is a great practical example of such approach.
Medal of Honor: Airborne
Posted on July 15, 2008
Filed Under: Play
Tagged: battlefield: bad company, call of duty 4, ea, fps, medal of honor: airborne, rainbow six vegas, rainbow six vegas 2, video game, wwii, xbox 360
Will someone please tell video game publishers that WWII ended 63 years ago? It’s time to move on.
I dropped EA’s Medal of Honor: Airborne into the Xbox 360 over the weekend and couldn’t be bothered to play beyond a couple of levels. The entire game seems tired.
The only innovative ideas it brings to the genre are the ability to control your descent from the airplane and more of a sandbox style of mission objectives—meaning you can choose the order of your objectives based on where you drop. Other than that, there’s nothing new here.
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