Should media outlets blog?
Posted on April 08, 2008
Filed Under: Richmond, Work
Tagged: blog, local, media, media general
A joint study from Ball State University and the University of Nevada, Reno says that newsrooms aren’t making commitments to their blogs and their efforts may be a waste of time.
The study found that “most newspaper staff-produced blogs contained a small number of postings, failed to create much interaction between the blogger and the audience and attracted few audience comments.”
Ball State journalism professor Lori Demo goes on to suggest that a reporter’s time may be better spent elsewhere. In light of the lack of audience participation, “Newspapers might consider spending staff time monitoring blogs as sources of news rather than trying to re-create the blogosphere on their Web sites.”
I don’t fully agree with the study’s findings, although it did focus primarily on political blogs.
read more »First!
Posted on September 05, 2007
Filed Under: Work
Tagged: blog, comments, meetings, memes
I wish more of my meetings were like this.
FIRST!
[What meetings would be like if everyone acted like it was a blog post with comments. NSFW and headphones on if the kiddies are around.]