Online video is time-sensitive
Posted on June 20, 2008
Filed Under: Work
Tagged: media, tubemogul, video
Interesting report from TubeMogul.com regarding the time sensitivity of video online. Definitely worth reading, especially if you’re...oh I don’t know...working on an enterprise level video asset management system and the question of “how long should we store videos?” keeps coming up.
Another one bites the dust
Posted on June 20, 2008
Filed Under: Work
Tagged: advertising, classifieds, live expo, media, microsoft, video
It looks like Microsoft is finally giving up on its Live Expo classified ad service. They close the doors on July 31st of this year. I wrote about the launch back in March ‘06 and had this to say:
It’s a run of the mill classified site with a pinch of social networking thrown in for good measure - because you know...social apps are cool.
Microsoft has the same problem every other classified newcomer has ... gaining momentum. I just ran a search on “Events” within a 50 mile radius of Washington DC. Surely I’d expect to find something listed - but no. Nothing going on in the sleepy little area around the beltway.
This is where newspapers and companies like Oodle really leverage their strengths. They can launch a classified listing service right out of the gate complete with ads and therefore provide a good experience for the first time user of the service.
Companies like Craigslist, Oodle, Yahoo!, eBay continue to dominate the classifieds market. Microsoft (once again) came in too late with too little.
[linklove for videoisnow.com. Thanks for pointing me to that site Liz!]
Lost art of the headline
Posted on June 19, 2008
Filed Under: Work
Tagged: headlines, media, newspaper, twitter
Writing headlines is an art but those skills don’t always translate to the web. I found the following on Google News tonight.
Be honest, which one are you going to click on?
Me? I’m clicking on the one that mentions Twitter.
Related articles:
Newspapers search for Web headline magic
The Sexy Art of Writing Headlines that Kill
CNN Shirt
We’re here
Posted on June 18, 2008
Filed Under: Work
Tagged: media, online community, shift
It’s community night in my feed reader. I’m reading an article from 2006 whose message is only just now making it to its intended audience—big media.
I won’t summarize here because you need to go read it in full:
The People Formerly Known as the Audience
In there, I found a great quote from Tom Glocer, head of your Reuters, from his 2006 keynote speech at OPA:
“If you want to attract a community around you, you must offer them something original and of a quality that they can react to and incorporate in their creative work.”
Mobile news from the AP
Posted on April 19, 2008
Filed Under: Work
Tagged: ap, iphone, media, mobile, news
Am I missing something here? Does the newly announced Mobile News Network from the AP actually add any value to my mobile experience?
The AP is going mobile. The nonprofit news cooperative, which recently beefed up its entertainment news staff, announced the formation of the Mobile News Network, which will deliver news to smart phones including Apple’s iPhone.
The AP’s CEO, Tom Curley, went on to state in Monday’s announcement that “the Mobile News Network will provide a national platform for smart-phone users to access local content from brands they trust.”
Note to Tom and the rest of the AP staff: I already get international, national, and local news from you on my iPhone (http://news.google.com/m). What’s more, I’m able to customize the results, meaning I don’t have to read the trash churned out by your “recently beefed up its entertainment news staff”.
If companies are going to come out with new product announcements, they darned well ought to be able to explain what they’re doing, why they’re doing it, and what value it provides to the customer. Perhaps the AP needs to hire someone with some PR skills.