We’re here
Posted on June 18, 2008
Filed Under: Work
Tagged: media, online community, shift
It’s community night in my feed reader. I’m reading an article from 2006 whose message is only just now making it to its intended audience—big media.
I won’t summarize here because you need to go read it in full:
The People Formerly Known as the Audience
In there, I found a great quote from Tom Glocer, head of your Reuters, from his 2006 keynote speech at OPA:
“If you want to attract a community around you, you must offer them something original and of a quality that they can react to and incorporate in their creative work.”
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