Tripp Fenderson

TEST: Second test of an integration between my Google feed reader and my content management system.

Mike over at MEDIA GUERRILLA shares some insight this morning about the high costs of doing business in places like Facebook and other social media outlets.

What caught my attention was this line:

And by “soft costs” what I’m really getting at are the *absurdly high* time and attention investments that typically come with these projects and what are the unique shared scars among many a social media practitioner. If you’ve ever administered a blog or a community of sorts, you’ll know what I mean, nuff said.