Local storytelling
Posted on December 03, 2007
Filed Under: Work
Tagged: advertising, citysearch, community, innovation, local, superpages, turnhere, video
I stumbled across TurnHere in June of ‘06 and immediately connected with the high-quality production values of the local, local, local content. TurnHere offers more than just an online video ad - they present a picture of the business - the story behind the sales. And because it’s a story about a business in the community (and not some faceless corporation hawking goods) people are more willing to listen.
It seems that some of the major players in the industry have recognized the same.
Cory Bergman writes this morning on Lost Remote that
Superpages.com has inked a deal with TurnHere and Denver Multimedia to create video profiles of local businesses.
The plan is to leverage the Superpages sales force to upsell clients to the video packages, and the clips will appear alongside directory listings. Recently, Yellow Book and CitySearch have begun similar video efforts.
He goes on to say…
read more »local TV stations aren’t players despite long track records of innovation in video advertising. And in some cases, it may already be too late. Why? Stations haven’t invested in building innovative local directory/search products that have succeeded in achieving a large enough audience.