Online video is time-sensitive
Posted on June 20, 2008
Filed Under: Work
Tagged: media, tubemogul, video
Interesting report from TubeMogul.com regarding the time sensitivity of video online. Definitely worth reading, especially if you’re...oh I don’t know...working on an enterprise level video asset management system and the question of “how long should we store videos?” keeps coming up.
Another one bites the dust
Posted on June 20, 2008
Filed Under: Work
Tagged: advertising, classifieds, live expo, media, microsoft, video
It looks like Microsoft is finally giving up on its Live Expo classified ad service. They close the doors on July 31st of this year. I wrote about the launch back in March ‘06 and had this to say:
It’s a run of the mill classified site with a pinch of social networking thrown in for good measure - because you know...social apps are cool.
Microsoft has the same problem every other classified newcomer has ... gaining momentum. I just ran a search on “Events” within a 50 mile radius of Washington DC. Surely I’d expect to find something listed - but no. Nothing going on in the sleepy little area around the beltway.
This is where newspapers and companies like Oodle really leverage their strengths. They can launch a classified listing service right out of the gate complete with ads and therefore provide a good experience for the first time user of the service.
Companies like Craigslist, Oodle, Yahoo!, eBay continue to dominate the classifieds market. Microsoft (once again) came in too late with too little.
[linklove for videoisnow.com. Thanks for pointing me to that site Liz!]
Dr. Who coming to my iPhone?
Posted on February 23, 2008
Filed Under: iPhone
Tagged: bbc, dr. who, iphone, itunes, video
Please be true. Please be true. Please be true. The thought of being able to catch up on episodes of Dr. Who on my iPhone while I ride the bus to work is almost too much to bear.
Great ad from AOL News
Posted on December 13, 2007
Filed Under: Work
Tagged: advertising, aol, funny, video
Between my job and personal interests, I have my head stuck so far up the internet that I often forget that many people never see some of the online video news memes that make the rounds.
Family and friends routinely email videos weeks or months after they appears online and I have to politely acknowledge that “yes, indeed...that’s funny - thanks for sending that (even though I saw that 2 weeks ago)”.
read more »Local storytelling
Posted on December 03, 2007
Filed Under: Work
Tagged: advertising, citysearch, community, innovation, local, superpages, turnhere, video
I stumbled across TurnHere in June of ‘06 and immediately connected with the high-quality production values of the local, local, local content. TurnHere offers more than just an online video ad - they present a picture of the business - the story behind the sales. And because it’s a story about a business in the community (and not some faceless corporation hawking goods) people are more willing to listen.
It seems that some of the major players in the industry have recognized the same.
Cory Bergman writes this morning on Lost Remote that
Superpages.com has inked a deal with TurnHere and Denver Multimedia to create video profiles of local businesses.
The plan is to leverage the Superpages sales force to upsell clients to the video packages, and the clips will appear alongside directory listings. Recently, Yellow Book and CitySearch have begun similar video efforts.
He goes on to say…
read more »local TV stations aren’t players despite long track records of innovation in video advertising. And in some cases, it may already be too late. Why? Stations haven’t invested in building innovative local directory/search products that have succeeded in achieving a large enough audience.